Question: How do we challenge attitudes towards pre-owned clothing in the luxury menswear space to make second-hand first choice?

Answer: Established an updated brand positioning encompassing tone of voice, personality and strategy documents, guiding effective communications & marketing plans. Led improvements to product offer and user experience. Directed content creation and oversaw updates to visual merchandising approach.

Impact: Delivered 1:8 ROAS, increasing in-bound stock by 20% and growing revenue by 6% in three months on minimal spend, as well as securing coverage in Hypebeast.