Question: How to formalise an un-crackable creative vision on a budget?

Answer: William Baker (Kylie Minogue, Jamiroquai, The Killers, Outkast, Kim Petras et al) is a creative force of nature - but often not the best communicator. ‘I know what I want and i’ve not seen it yet’ was a common stance until Matt was brought in as a collaborator.

Working closely with Will and Culture Club, Matt found the sweet spot between old and new, recycling found clips and limited stock footage into an homage to the iconic track and its dangerously dated video. He also provided creative and production assistance on many of the other visuals for the Life tour.   

Impact: Loved by hundreds of thousands of fans worldwide during the European and North American legs of the Life Tour.

Watch the visual.